Are you the person within your company who has responsibility for the Convenience Store Channel:
Yes
Percent of your company’s business in the convenience store channel:
Advantage Solutions has a dedicated c-store team that includes sales, client management, and category management.
Describe your position in the company:
I am currently Sales Team Leader / Client Manager. I am the liaison between my client, Campbell’s Snacks and the Advantage C-store sales organization. My role is to ensure Advantage meets and exceeds the clients goals for sales, distribution, pricing, and promotions. I develop the strategy and communication for the field sales team to effectively execute the initiatives. I identify opportunities and work with the sales team to develop selling materials and programs that deliver results. I communicate and celebrate wins through a comprehensive scorecard to both companies.
Association and Industry Contributions:
I have attended NACS in 2021 and 2022 assisting my 10+ portfolio of clients at their booths developing programs and relationships with retailers and distributors.
I am interested in the following committee(s):
Supplier Membership Committee
Attachment Info
Supporting Document
What does your company sell to convenience stores?:
Advantage Solutions represents a variety to CPG clients in the c-store channel.
Info/Career History (attach bio & any reference letters):
I started my carrier at Frito-Lay with 5 years in the field calling on foodservice, vending, clubs and schools. I was promoted into a marketing role where I spent 5 years at the corporate headquarters supporting the foodservice and vending channels. After 10 years at Frito-Lay I went to Crane Merchandising Systems where I was the Sales VP for Western Region and then promoted to National Account Manager where I managed Crane’s largest national accounts. My mentor from Frito-Lay was the president of Deoleo and asked if I would run his marketing team so I became the Director of Marketing for olive oil brands that included Bertolli Olive Oil. I declined to relocate when the Deoleo offices moved and went to Certified Management Group (CMG). At CMG, I was responsible to developing the vending strategy for my clients. I called on key vend operators and distributors across the country. After CMG was acquired by Advantage Solutions the vending channel was moved to the foodservice team and I joined the c-store client management team first as a portfolio manager and now as a Sales Team Lead / Client Manager.
I have experience/knowledge/interest in the following are:
Packaged Consumables,
Category Management/Marketing,
Marketing,
Distribution Efficiency,
Operational Service,