Supplier Committee Applications


Submitted: 11/3/2023 1:49:26 PM
Mrs. Madeline Crandall
Company:
Pim Brands, Inc

Title:
Director of Sales, Convenience Channel

Phone:
256-393-3636

Email:
mcrandall@pimbrands.com
Address:
One PIM Plaza

City:
Park Ridge

State:
NJ

Zip:
07656

Country:
USA

Are you the person within your company who has responsibility for the Convenience Store Channel:

Yes

Percent of your company’s business in the convenience store channel:

18%

Describe your position in the company:

I am the Director of Sales for the Convenience Channel for the eastern half of the country, primarily focusing on National Account Retailers as well as distributors.

Association and Industry Contributions:

NACS Member NACS Rising Leaders Committee, 2023-2024 Future Leader in Convenience, 2021, Convenience Store News NCA Member

I am interested in the following committee(s):

Manpower Committee

Attachment Info

Supporting Document

What does your company sell to convenience stores?:

PIM Brands C-Store portfolio includes: Welch’s® Fruit Snacks, Welch’s Juicefuls® Juice Filled Fruit Snacks, Welch’s® Fruit N' Yogurt Snacks, Welch’s® Zero Sugar Fruity Bites Snacks, Sour Jacks® Sour Candies, Sun-Maid® Chocolate Raisins, Slice® Fruit on the Go™ Fruit Bars, Original Gummi FunMix®, Nuclear Sqworms® Sour Neon Gummi Worms, Toggi® Fine European Wafers, Tuxedos® Chocolate Almonds

Info/Career History (attach bio & any reference letters):

Kraft Foods - Sales Associate - January 2010 - January 2011 Kraft Foods - Sales Representative - January 2011 - April 2012 Mondelez International - Sales Representative - April 2012 - October 2013 RaceTrac Petroleum - January 2015 - December 2016 - Associate Category Manager, Snacks RaceTrac Petroleum - December 2016 - January 2021, Category Manager, Snacks RaceTrac Petroleum - January 2021 - January 2022, Category Manager of Snacks and Candy PIM Brands - February 2022 - Present, Director of Sales, Convenience Channel

I have experience/knowledge/interest in the following are:

Packaged Consumables, Category Management/Marketing,


Submitted: 11/3/2023 3:42:11 PM
Mr. Kathleen Byrd
Company:
Home Market Foods

Title:
VP of Sales

Phone:
8472742903

Email:
kbyrd@homemarketfoods.com
Address:
400 1st Street

City:
Needham

State:
MA

Zip:
02494

Country:
United States

Are you the person within your company who has responsibility for the Convenience Store Channel:

Yes

Percent of your company’s business in the convenience store channel:

40%

Describe your position in the company:

Responsible for leading the C-Store sales channel. Drive the team as well as individuals to meet and exceed goals. Essential duties include hiring, developing members of the company's talent pool as well as training them on various techniques that are needed to reach set KPIs.

Association and Industry Contributions:

Friends of NACS. Top Women in Convenience. Longstanding past member of the NACS Supplier Committee. Spent 10+ years on the committee. Excited to rejoin in 2024.

I am interested in the following committee(s):

Supplier Membership Committee|Manpower Committee

Attachment Info

Supporting Document

What does your company sell to convenience stores?:

HMF is a supplier of fully cooked value-added Foodservice protein items sold on sold on roller grills, in hot cases and or as a pre-packaged snack.

Info/Career History (attach bio & any reference letters):

I am a accomplished sales leader experienced in consumer packaged goods (CPG) sales planning, national account management, and channels. I have held senior sales positions for over 20 years in both the convenience store (C-Store) and foodservice industries with Kraft-Heinz, a Fortune 500 company, as well as a mid-tier entrepreneurial company, Home Market Foods. I am highly regarded for my ability to achieve results during times of significant organizational change, handle complexity in a fast-paced work environment, and develop a team of high-performing individuals. My success is attributed to my strategy development, clear communication of expectations, and measurement of results through established practices. Additionally, I have experience leading sales efforts for both commodity businesses and fragmented channel businesses in entrepreneurial settings. I hold an MBA from Lake Forest.

I have experience/knowledge/interest in the following are:

Food Safety, Category Management/Marketing, Marketing, Food Service,



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