7-Eleven is bringing back its popular community outreach program, Operation Chill, which promotes “positive police-youth engagement and neighborhood connection” for the 29th year.

Operation Chill helps law enforcement officers engage with the community by awarding a small Slurpee drink coupon to kids they observe performing good deeds or exhibiting positive behavior.

This year 7-Eleven is giving more than 550,000 coupons to more than 1,300 participating U.S. law enforcement agencies to be rewarded to children in their local communities, with an aim to reduce crime and enhance relationships between police and young people. The program has distributed more than 24 million coupons since it started in 1995.

“We know that every day—in ways large and small—connections are made in our stores and in the neighborhoods we serve. And it’s these positive connections that ultimately help create stronger, safer communities for all of us,” said Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven Inc. “We’re proud to have the opportunity to deepen our relationships with the law enforcement community while getting to know our neighbors even better through nearly three decades of Operation Chill.”

Children can be rewarded for any good deeds or acts that show safety, like wearing a helmet while riding a bike, picking up litter, helping a neighbor or holding the door open, said 7-Eleven.

“Building relationships with the people we serve is integral to our role as law enforcement officers and a free Slurpee drink coupon is an easy and effective way for our officers to connect with kids,” said Miguel A. Rodriguez Jr., chief of police for the Laredo, Texas, Police Department. “We are grateful for the opportunity to participate in and support this great program. Programs like Operation Chill are key to helping us build stronger, safer communities one Slurpee drink at a time.”