Energy Drink Brands Lean Into Comfort Flavors

Red Bull Apple Edition, formerly known as the Red Bull Winter Edition Fuji Apple & Ginger, launched at retailers nationwide on August 31 as a permanent addition to the Red Bull Editions lineup.

“Packaged in a first-ever gradient can design that transitions from warm red to yellow, carried over from the Winter Edition, Red Bull Apple Edition combines the taste of Fuji apples and the warm spiciness of ginger. Red Bull Apple Edition contains the same functional ingredients as Red Bull Energy Drink but with a different flavor. It is available at retailers nationwide in 8.4 fl oz and 12 fl oz individual cans and 12 fl oz 4-packs,” the brand said.

Over at Ghost, the brand launched Ghost Energy x A&W Root Beer, a new flavor that pairs the taste of A&W with Ghost's approach to energy.

“Inspired by the timeless root beer float, Ghost Energy x A&W delivers a sweet, indulgent flavor experience with a smooth, creamy finish. The new release introduces a modern way to enjoy the signature taste of A&W in a refreshing energy drink format designed to fuel whatever comes next,” the brands said.

Ghost Energy x A&W marks the second licensed energy drink flavor from Ghost and Keurig Dr Pepper in 2026 following the launch of Ghost Energy x 7UP Lime.

Meanwhile at Bucked Up, the brand is dropping the Limi-Dead Edition Halloween flavor lineup, spanning every pre-workout it makes plus the Bucked Up Energy RTD, and runs from 200mg to 400mg of caffeine per serving.

The lineup includes:

• Bucked Up – Peach Rings: peach gummy candy
• Woke AF – Jacked-O'-Lantern: cranberry orange
• BAMF – Tiger's Blood: strawberry coconut
• LFG Burn – Boo Berry: blueberry
• Mother Bucker – Sour Gummy: sour gummy candy
• Franken Juice –caramel apple: available in all five pre-workouts and Bucked Up Energy

Packaged beverages (non-alcoholic)