Weigel’s Rolls Out ‘Football Friday’

Tennessee-based Weigel’s is gearing up for football season with its “Weigel’s Football Friday,” a new weekly voting game available through the Weigel’s app to support local communities and show school spirit. The retailer started the program on August 21.

“At the end of each weekly voting period, the school receiving the most votes will receive a $500 donation to its athletic program, helping support the students, coaches and programs that bring local communities together,” the retailer said.

In addition to the donation, Weigel’s stores located within the geographic areas represented in that week’s school voting will offer a $8 whole pizza promotion on Fridays.

Each week, one participating voter will also have the chance to be selected as the winner of free pizza slices for a year from Weigel’s.

“With new schools and voting opportunities each Friday, Weigel’s Football Friday gives customers another way to connect with the communities they call home—and gives local schools an opportunity to benefit from the support of their neighbors,” it said.

In other recent Weigel’s news, in August the retailer announced it was updating its MyWeigel’s Rewards program with new monthly visit-based tiers. Each qualifying visit advances loyalty members through four levels: Fan, AllStar, VIP and MVP. “As members move upward, they unlock increasingly valuable monthly benefits, including free Weigel’s products, fuel savings and bonus rewards points,” Weigel’s said.

The levels are:

• Fan: Zero to seven visits per month
• AllStar: 8 to 12 visits per month, unlocking a free dispensed beverage and 5 cents off per gallon of fuel
• VIP: 13 to 24 visits per month, unlocking a free dispensed beverage, 15 cents off per gallon of fuel and 500 bonus points
• MVP: 25 or more visits per month, unlocking a free dispensed beverage, a free slice of pizza, 25 cents off per gallon of fuel and 1,000 bonus points