7-Eleven Collabs With XBOX Game

7-Eleven, Inc. is teaming up with XBOX to give players “an all-new way to experience the brand on the virtual streets of Japan through the world of Forza Horizon 6,” the retailer said.

The latest series update, Horizon Meets, features a new 7-Eleven Evolving World where players can “convoy up and show off their rides” at a virtual storefront inspired by 7-Eleven stores in Japan. Fans can also get real life in-store rewards at 7-Eleven, Speedway and Stripes stores, along with a limited-edition merch drop on 7Collection, the retailer’s official online merchandise shop.

“The Forza Horizon 6's latest update …also features a kawaii Egg Salad Sandwich collectible inspired by the tamago sando sold in 7-Eleven stores across Japan. Plus, users can unlock a new Prop Pack to amp up their virtual creations and a clerk shirt inspired by those worn in 7-Eleven stores in Japan for their in-game character,” 7-Eleven said.

7Rewards and Speedy Rewards members can receive a free small Slurpee drink and exclusive Forza Horizon 6 in-game content when they purchase a $15, $25 or $50 XBOX gift card at participating stores nationwide. Each gift card unlocks an exclusive 7-Eleven-wrapped Toyota GR-Supra livery in the game.

Over the summer, 7-Eleven teamed up with Hot Wheels for the second year in a row to drop an exclusive 2017 Nissan GT-R (R35) die-cast car in collaboration with Mattel Inc. “The toy car brings together two beloved pop culture brands for another high-octane release inspired by speed and nostalgia,” the retailer said.