ExtraMile Selects Vroom Delivery for Digital Commerce
The platform gives 1,200 ExtraMile franchisees access to the digital commerce platform.
Oct 06, 2026 | 2 min read
ExtraMile Convenience Stores recently announced that it selected Vroom Delivery as its online ordering and delivery provider, giving more than 1,200 ExtraMile franchisees across 12 states access to a digital commerce platform built specifically for convenience retail, according to a press release sent to NACS.
“Through this collaboration, participating franchisees are able to reach customers across third-party marketplaces including DoorDash, Uber Eats and Grubhub, while automatically bringing their full in-store inventory online and helping to reduce the work required from store teams,” the brands said.
Vroom Delivery's Automated Menu Management (AMM) helps keep pricing and product availability synchronized across marketplaces in real time, ensuring that when the last unit of an item is purchased through one marketplace, it is automatically removed from each of the others, according to Vroom.
“At ExtraMile, we’re always looking for ways to give our franchisees access to the tools that can help them grow their businesses,” says Rob Falciani, head of marketing at ExtraMile. “Teaming up with Vroom Delivery takes our online ordering and delivery capabilities to the next level, making it easier to capture incremental business while automating much of the work behind the scenes so store teams can stay focused on serving their customers.”
Over the summer, ExtraMile opened its 1,200th store, a spokesperson for the company told NACS. The location is in Tempe, Arizona.
The retailer has also been focused on its East Coast expansion this year. ExtraMile said it has opened more than 10 new stores in Georgia in 2026, and “continues to see success in the southeast,” the retailer said on LinkedIn.
