Rutter’s Launches New Game Day Haze IPA
The beer release was made in partnership with Ever Grain Brewing Co.
Oct 28, 2026 | 2 min read
In a new addition to its line of custom brews, Rutter’s is launching Game Day Haze, a bright, hazy India pale ale (IPA) made in partnership with Ever Grain Brewing Co., a craft brewery based in Camp Hill, Pennsylvania. Game Day Haze is available at select Rutter’s now, while supplies last.
Rutter’s said the latest addition to its limited-time beer lineup features a hand-selected blend of American and New Zealand hops to create waves of juicy peach and white grape flavor alongside sweet citrus and floral notes.
“Game day is about bringing people together, and Game Day Haze is made for those moments,” said Joe Eccker, category manager overseeing alcohol for Rutter’s. “Whether you’re hosting a watch party, heading to a tailgate, or relaxing with friends, this hazy IPA is a great addition to the occasion.”
The Game Day Haze joins a lineup of Rutter’s beers, including this year’s Fairway Finder, “a crisp, easy-drinking blonde ale with a subtle citrus twist, light-bodied and refreshingly smooth, crafted to deliver maximum drinkability.” Last year in the fall, Rutter’s tapped Rusty Rail Brewing Company to bring back its Haunted Harvest Pumpkin Spice Ale. The LTO beer was infused with pumpkin, vanilla and warming spices, an “ode to crisp evenings and cozy gatherings,” it said.
Last year, Rutter’s launched a new store format that added a bar to its convenience stores. The retailer’s 1747 Bar and Lounge locations measure 14,000 square feet and feature a bar and lounge with TVs, live sports tickers, alcoholic beverages and video game terminals. Read more about the company’s on-site bars in “Setting the Bar” from the February 2026 issue of NACS Magazine.
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