Wawa Enters Multi-Year Partnership With Philadelphia 76ers

Wawa has entered a multi-year partnership with the Philadelphia 76ers basketball team, “bringing together the two iconic Philadelphia brands and formally naming Wawa the Official Hoagie and Breakfast Sandwich of the Philadelphia 76ers,” the team said.

The retailer and basketball team will offer exclusive promotions, gameday specials and in-arena giveaways throughout the season. Headlining the partnership lineup is the “Wawa Wally Toss,” featuring Wawa-branded parachutes packed with special offers and coupons that will rain down into the crowd during select home games at Xfinity Mobile Arena.

“The partnership shows the shared passion two hometown favorites have for Philadelphia, its fans and the spirit that makes the city unlike any other,” the team said.

To kick off the partnership, Wawa and the Philadelphia 76ers drove excitement at a local store in Philadelphia, where a large bus wrapped in 76ers hoagie paper tossed out limited-edition t-shirts featuring Wally Goose and Franklin the Dog, followed by a ceremonial hoagie build and $1,000 check presentation to Philabundance to help relieve hunger locally.

“We’re thrilled to team up with the Philadelphia 76ers to bring even more excitement to the season with fun arena promotions and meaningful support to our community,” said Doug Martin, chief marketing officer, Wawa. “From creating memories among fans to making an impact in our community, we know this partnership is bound to be a slam dunk!”

Last month, Wawa teamed up with NFL player Saquon Barkley for the second year in a row to “inspire young athletes.” A new ad spot titled “Hungry for Greatness” encourages athletes to start their day with Wawa’s new $5 Sizzli Meal.

The $5 Sizzli Meal pairs any of Wawa’s signature Sizzli breakfast sandwiches with a hot or iced coffee, or a 16 oz fountain beverage. The lineup also features the limited-time Pancake Sizzli, made with sausage, egg and cheese.

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