Keurig Dr Pepper Introduces ‘Nostalgic’ Drink Lineup

Keurig Dr Pepper (KDP) recently unveiled its 2027 beverage lineup, which “delivers what consumers want most: familiar favorites, reimagined; a bigger, bolder energy lineup; and refreshed iconic brands,” KDP said.

KDP's research shows that younger consumers are exploring a wider range of beverage categories and flavors, while remaining drawn to the nostalgia and familiarity of brands they know and love. KDP is introducing the following “fresh twists on familiar favorites,” all of which are available in both Regular and Zero Sugar varieties:

• Dr Pepper Ice Cream Float “blends Dr Pepper's signature 23 flavors with a creamy vanilla ice cream flavor and rich notes of caramel and butterscotch for an everyday treat take on the beloved float. Launching nationwide as a permanent offering, the flavor will be available in cans and 20 oz. bottles beginning February 2027, with fountain and frozen dispensed formats arriving mid-year.”
• 7UP Miami Vice combines “refreshing lime-lemon, sweet strawberry daiquiri and creamy pina colada flavors for a tropical soda experience inspired by the classic frozen cocktail. The limited-time offering arrives nationwide in June 2027.”
• 7UP Shirley Temple “returns for the holiday season as a limited-time offering. Featuring the nostalgic flavors of cherry and pomegranate, the fan-favorite flavor will roll out with expanded immediate-consumption availability through a new 20 oz. package in 2027.”
• Canada Dry Raspberry Lemonade “combines the flavors of raspberry and lemonade with the crisp refreshment of Canada Dry for a bright, seasonal twist beginning in Spring 2027.”

Meanwhile Lucky Energy recently rolled out its new brand identity, “introducing a new mission, voice and positioning across its full portfolio of energy drinks and energy gummies.” The new identity will begin rolling out to consumers at select retailers in Q4 2026.

“The most immediate change is the brand's overall shelf presence. The new cans replace the previous visual language with a striking black-and-white foundation, an edgy, bold and dynamic Lucky wordmark that builds on the brand's recognizable tape system, a clear hierarchy of functional benefits and flavor graphics that serve as the sole source of color on each can.” the brand said. Lucky also added more fiber to its energy gummies.”

Over at Bero, the brand is bringing back a second limited-time run of its collaboration with Spider-Man Brand New Day. Inside the custom packaging is Bero’s zero-alcohol Kingston Golden Pils.

“The first-edition cans sold out within two weeks, with +121% increase in site traffic, making the special offering one of Bero's most successful limited-edition releases to date. Timed to the film's release at home on digital, fans have another chance to get their hands on the collectible designs inspired by one of the world's most iconic superheroes,” the brand said.

Packaged beverages (non-alcoholic)