Weigel’s Debuts Loyalty App ‘Badges’

Weigel’s is expanding the role of its MyWeigel’s Rewards with the launch of Badges, a new gamification feature “designed to give customers another way to interact with the brand.”

“Badges add a new layer to loyalty that goes beyond points and discounts. Customers can now earn digital recognition for the ways they shop with Weigel’s, creating a visual collection that can be viewed and shared while giving customers another reason to stay active within MyWeigel’s Rewards,” the retailer said.

The first badge to launch is the Knox Hot Jalapeño Badge. Customers who purchase Knox Hot Jalapeño will automatically receive the badge in the app, “turning a purchase into a digital piece of Weigel’s history and a collectible that can become part of their personal badge collection,” Weigel’s said.

Weigel’s said that the concept builds on a broader shift in loyalty strategy across leading consumer brands, where digital recognition, challenges and collectibles are being used to create more frequent interaction with loyalty programs.

Each badge is designed specifically for Weigel’s by Graphic Designer Matthew Amati. As additional badges are introduced, customers will have more opportunities to build a collection that reflects their individual relationship with Weigel’s.

“Badges give Weigel’s another tool to increase that interaction while creating opportunities for customers to discover products, participate in promotions and stay connected to their local Weigel’s,” it said.

In August, Weigel’s updated its MyWeigel’s Rewards program with new visit-based tiers, based on monthly visit amounts. Each qualifying visit advances loyalty members through four levels: Fan, AllStar, VIP and MVP. “As members move upward, they unlock increasingly valuable monthly benefits, including free Weigel’s products, fuel savings and bonus rewards points,” Weigel’s said.

The levels are:

• Fan: Zero to seven visits per month
• AllStar: 8 to 12 visits per month, unlocking a free dispensed beverage and 5 cents off per gallon of fuel
• VIP: 13 to 24 visits per month, unlocking a free dispensed beverage, 15 cents off per gallon of fuel and 500 bonus points
• MVP: 25 or more visits per month, unlocking a free dispensed beverage, a free slice of pizza, 25 cents off per gallon of fuel and 1,000 bonus points

Loyalty