California Operator Taps Lula Commerce for Third-Party Delivery

California-based Gawfco Enterprises, which operates more than 60 locations under the Fast Fill Market and Circle K banners, has chosen Lula Commerce for third-party delivery to Gawfco's stores on DoorDash, Uber Eats and Grubhub, according to a press release sent to NACS.

“The rollout gives Gawfco customers across California the ability to order fresh food, beverages and everyday essentials from their nearest Fast Fill Market or Circle K for delivery or pickup. Gawfco's store teams continue to run their day-to-day operations the same way, while Lula handles menu setup, inventory syncing, pricing and order management across every marketplace from a single dashboard,” Lula said in the release.

Gawfco operates a multi-banner network that includes its own Fast Fill Market brand, launched in 2022, and Circle K stores and co-branded fuel offerings from 76, Chevron, Shell, Exxon, Mobil, Sunoco, Gulf and Valero. Adding third-party delivery across that footprint gives the chain a “consistent digital ordering presence regardless of which banner customers know them by,” it said.

"Partnering with Lula Commerce allows us to meet our customers on the delivery apps they already use while keeping our day-to-day store operations seamless," said Mike Faquiryan, marketing director at Gawfco Enterprises Inc. "This rollout unlocks a powerful new digital revenue stream across our entire California network without adding complexity for our store teams."

In other recent Lula Commerce news, in September, Panjwani Energy, the Houston-based operator of Star Stop convenience stores, launched digital ordering and delivery across select Texas locations in partnership with Lula Commerce. Star Stop has more than 140 locations across Texas.