Hershey Unveils Holiday Lineup
Plus, Mars announced that it will invest an estimated $1.4 billion into its U.S. operations footprint in 2027.
Nov 11, 2026 | 3 min read
The Hershey Company recently unveiled its 2026 holiday lineup, featuring new and returning treats.
New innovations include:
- Hershey's Kisses Cindy-Lou Who Strawberry Sugar Cookie: “A limited-edition Hershey's Kisses flavor inspired by Cindy-Lou Who from Dr. Seuss' How the Grinch Stole Christmas, pairing strawberry and sugar cookie notes in festive foils fit for the season.”
- Hershey's Hugs Max the Dog Foils: “Wrapped in Max the Dog foils from Dr. Seuss' How the Grinch Stole Christmas that brings a wink of Who-ville charm to the holiday portfolio.”
- Kit Kat Santa & Reindeer: “Classic crispy Kit Kat wafers covered in smooth milk chocolate return in festive Santa and, this time, he's joined by his reindeer.”
- Reese's Reindeer Mix: “A festive sweet-and-salty mix featuring milk chocolate-drizzled popcorn, Reese's baking chips, Reese's Mini Trees and Reese's Pieces Candy. The resealable pouch is built for holiday snacking, sharing and gifting.”
Returning shapes include Reese’s Peanut Butter Trees and Mini Trees, and Hershey’s Kisses Snickerdoodle Cookie and more are also back for 2026.
Over at Hi-Chew, the brand is launching a holiday mix “overflowing with the fruity, chewy experience fans know and love with the cozy flavors of the season.” The mix includes:
- Apple Crumble: “A cozy twist on the classic dessert, this crisp chew combines sweet, juicy apple with hints of buttery vanilla.”
- Sugar Plum: “Inspired by classic holiday tales, this flavor features ripe, sweet plum notes, with an extra sugary finish.”
- Cherry Vanilla: “A creamy, fruity combination of bright, tangy cherry and smooth vanilla. This flavor is exclusive to the 5.6 oz Stand-up Pouch.”
Meanwhile, Mars Incorporated plans to invest an estimated $1.4 billion into its U.S. manufacturing and operations footprint in 2027, “the most Mars has invested in a single year. The commitment builds on more than $9 billion invested across domestic operations since 2017,” the brand said.
Some of the company's recent 2026 investments include:
- The Trü Frü brand is expanding operations in Salt Lake City, Utah. Mars invested $60 million to build two dedicated manufacturing lines for Trü Frü within the company's Salt Lake City factory, a $240 million site that opened last year to produce Nature's Bakery products.
- A $49 million investment in Mars’ wet pet food facility in Columbus, Ohio, is bringing the production of its rapidly growing Temptations Lickable Treats to the U.S. The investment introduces technology advancements including modern mixing and filling capabilities and will create capacity to produce over 400 million Lickable Treat pouches annually.
- Mars said that it will invest more than $34 million to open four new state-of-the-art Mars Veterinary Health hospitals. Three new BluePearl Pet Hospitals in Ellicott City, Maryland, and Austin and Katy, Texas, plus a Banfield Pet Hospital in Wilmington, North Carolina.
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