Global Partners Launches Annual ‘Cheers for a Cause’ Campaign
Rewards members can choose a charity to receive a donation and earn a free Coca-Cola beverage in return.
Nov 11, 2026 | 2 min read
Global Partners is bringing back its annual “Cheers for a Cause” campaign for a fourth season, “turning a free drink into a donation for a cause that matters.”
The program, created by Global Partners in partnership with Coca-Cola, invites members of the Bee’s Knees Benefits loyalty program to choose one of three national charities to receive a donation. In return, each member earns a free Coca-Cola beverage.
For every selection, Global Partners donates $2.50 to the chosen charity, with a goal of contributing $50,000 this season. The campaign runs at participating locations across Global Partners’ portfolio of retail brands: Alltown Fresh, Honey Farms Market, Alltown, XtraMart, Jiffy Mart, Millers and more.
Members can participate once per week up to three times between November 5, 2026, and January 6, 2027. All free drink rewards are valid through January 31, 2027.
This year, the three charities are: Boys & Girls Clubs of America; Feeding America; and Children’s Miracle Network.
Since its inception, Global Partners said the program has contributed $145,000 to charities.
“The holidays are about giving, and Cheers for a Cause makes it easy for everyone to take part,” said Joanna Linder, vice president of marketing at Global Partners. “Our members enjoy a drink they already love, and every choice they make sends real support to families and kids in our communities. It’s joy and generosity in every sip.”
In other recent Global Partners news, the retailer recently reported its financial results for the third quarter ended September 30, 2026. It reported a net income in the third quarter of 2026 was $52.4 million, compared with net income of $29.0 million in the same period of 2025.
