Sunoco to Unify Go Rewards and Journie Rewards on VLG Platform

Sunoco Retail LLC has partnered with Velocity Logic Group (VLG) to unify its Sunoco's Go Rewards and Journie Rewards loyalty programs, which will now be powered by VLG's Loyalty Cloud and Loyalty Switch platform. VLG will power Sunoco's loyalty ecosystem across its footprint, including the United States and Canada, according to a press release sent to NACS. A phased rollout of the unified programs will begin early next year, according to VLG.

Under the agreement, VLG will migrate, operate and support Sunoco's loyalty programs across thousands of fuel and convenience locations in the U.S. and Canada. The partnership includes design, development and ongoing operation of Sunoco's mobile loyalty apps, continued support for Pay with Points redemption, and expanded connectivity with Sunoco's financial-services, retail and grocery partners. VLG also powers Sunoco's co-branded credit card program through the same platform.

VLG said that Go Rewards and Journie Rewards members do not need to take any action. Existing accounts, points balances and rewards will carry over as programs transition to the new platform, with no interruption to earning or redeeming rewards throughout the phased rollout.

In other recent VLG news, InConvenience Inc.’s The Gas Spot stores recently launched a new loyalty program, “The G Club,” in partnership with VLG. Powered by VLG's Loyalty Cloud, The G Club gives Gas Spot customers rewards on fuel and in-store purchases, personalized offers and order-ahead.

Loyalty