Rutter’s Partners With Hershey for New Menu
The menu uses Dot’s Pretzels and Reese’s for items such as the Peanut Butter Pickle Dog.
Nov 02, 2026 | 2 min read
Pennsylvania-based Rutter’s is teaming up with The Hershey Company for a month-long takeover of its 1747 Bar & Lounge locations in November, “bringing together the excitement of college football and the irresistible taste of chocolate,” the retailer said in a press release sent to NACS.
Throughout the month, the bars will be transformed for a Hershey-inspired game-day experience featuring themed décor, exclusive drink specials and college football watch parties. Rutter’s also said that the month-long promotion will also give 1747 Bar & Lounge customers the opportunity to enter a sweepstakes for a chance to win $10,000.
In addition to the 1747 Bar & Lounge takeover, Rutter’s said it is bringing two Hershey brands to its menu in new ways. “Dot’s Pretzels brings its signature seasoning and satisfying crunch to a lineup of savory creations, including the Pretzel Crunch Chicken Melt, Pretzel Crunch Burger Melt and Pretzel Crunch Mac & Cheese offerings, while Reese’s peanut butter sauce adds its unmistakable taste to the Peanut Butter Burger and Peanut Butter Pickle Dog.”
The special menu will feature:
· Pretzel Crunch Chicken Melt (made with Dot’s Pretzels): $6.99
· Pretzel Crunch Burger Melt (made with Dot’s Pretzels): $6.99
· Pretzel Crunch Mac & Cheese (made with Dot’s Pretzels): $5.99
· Pretzel Crunch Buffalo Chicken Mac & Cheese (made with Dot’s Pretzels): $7.99
· Peanut Butter Burger (made with Reese’s peanut butter): $6.59
· Peanut Butter Pickle Dog (made with Reese’s peanut butter): $3.49
“Rutter’s is always looking for new ways to bring exciting experiences to our guests, and partnering with Hershey during college football season gives us a fun opportunity to do just that,” said Connor Fenix, events coordinator. “From watching the games at 1747 Bar & Lounge to enjoying limited-time menu creations inspired by Hershey brands, we’re excited to give our guests another reason to stop by this November.”
NACS featured the 1747 Bar and Lounge, named after the company’s founding year, in a 2025 Ideas 2 Go video. Watch it here.
