Onvo Expands Partnership With Penn State University Athletics

Pennsylvania-based Onvo has expanded its current partnership with Penn State University Athletics, according to a press release sent to NACS. Onvo said the three-year deal began July 1, 2026, and names Onvo as the “Official Convenience Store” of Penn State Athletics.

“This enhanced relationship includes in-stadium visual elements, promotional ownership of Penn State field goals and extra points, game entitlement and a parking pass sponsorship for football. In addition, Onvo will receive game entitlement for the Women’s Volleyball Breast Cancer Game and sponsorship of Penn State Wrestling’s BJC Dual at the Bryce Jordan Center,” the retailer said.

Additional promotions include 20 cents off a gallon of gas the day following each Penn State Football win, and on-site block party activations at select home games.

Onvo will also leverage the Name, Image and Likeness (NIL) partnership of Penn State student-athletes for increased visibility on digital channels and will continue to be an exclusive destination for fans to pick up Penn State game day buttons enroute to State College for kickoff.

“Penn State Athletics has been a great partner to us over the past two years, and we’re excited to expand our relationship with this new designation,” said Harman Aulakh, VP of marketing at Onvo. “As a family-owned business that was founded here in Pennsylvania, expanding our partnership with Penn State is a great way to have some fun with a brand that deeply resonates with our guests and allows us to develop innovative promotions that will get more fans into our stores.”

Last year, Onvo was the Official Travel Plaza Sponsor of Penn State Athletics and hosted its “Game Day Ritual” campaign for the 2025-2026 season. The “Game Day Ritual” campaign invited fans to incorporate Onvo into their game day traditions on the way to Happy Valley.

Sponsorships