September 28, 2026
For many customers, it only takes two negative experiences for them to stop visiting a specific c-store or QSR. Although they may not leave the brand for good, it does change the overall brand loyalty equation.
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Pereira Pereira
Co-founder and CEO
Matt is a co-founder and CEO of both Seurat Analytics and ChargeWonder.
Jeff Lenard
Vice President Media & Strategic Communications
(703) 518-4272
Jeff Lenard oversees industry-wide external communications campaigns to advance the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. He also serves as lead spokesperson and has conducted more than 6,000 media interviews about trends and innovations at convenience stores. In addition, he is the creator and co-host of the association’s award-winning weekly podcast, Convenience Matters.
Prior to joining NACS in 1999, Lenard served in communications and marketing functions for several energy-focused associations. He earned a B.S. in mechanical engineering from Worcester Polytechnic Institute and an M.B.A. in marketing from Syracuse University.
