Podcast

How to Define Your Digital Strategy

August 31, 2026

How can independent operators take advantage digital platforms or AI? We'll break down the questions to ask for finding a cost-effective solution that works for you.

 

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Babir Sultan

Babir Sultan

CEO


Babir Sultan is the CEO of FavTrip, which has three locations around Kansas City. The company also has a highly successful online presence, with 122,000 subscribers on YouTube alone.

Jeff Lenard

Jeff Lenard

Vice President Media & Strategic Communications

(703) 518-4272


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Jeff Lenard oversees industry-wide external communications campaigns to advance the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. He also serves as lead spokesperson and has conducted more than 6,000 media interviews about trends and innovations at convenience stores. In addition, he is the creator and co-host of the association’s award-winning weekly podcast, Convenience Matters.

Prior to joining NACS in 1999, Lenard served in communications and marketing functions for several energy-focused associations. He earned a B.S. in mechanical engineering from Worcester Polytechnic Institute and an M.B.A. in marketing from Syracuse University.

NACS serves the global convenience and fuel retailing industry by providing industry knowledge, connections and issues leadership to ensure the competitive viability of its members’ businesses.


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