On June 15, Weigel’s launched its new smash burger menu in stores. To celebrate, the convenience retailer hosted a store event for guests to sample the new smash burgers, as well as a giveaway for a Polaris 1000 Side-by-Side.

The new smash burger menu includes four options: The W, BBQ bacon cheddar, mushroom Swiss and the Scorcher. The burgers, which are priced at $6 each with an option to double the patty for an additional $2, were completely sold out by the end of the day, Weigel’s said.

"The overwhelming response to our Smash Burgers exceeded our expectations," said Ryan Blevins, director of food innovation at Weigel's. "Selling out on the first day demonstrates our customers' enthusiasm for quality, freshly made food, and we're excited to keep innovating our menu to meet their tastes."

According to Weigel’s, the event underscored the retailer’s commitment to community engagement and customer appreciation. "The turnout and positive feedback from our community have been incredibly gratifying," said Nick Triantafellou, director of marketing at Weigel's. "Our goal is to create unique and enjoyable experiences for our customers, and this event was a perfect example of that.”

The highlight of the event, Weigel’s said, was the giveaway of a Polaris 1000 Side-by-Side. The winner was a registered MyWeigel’s Rewards member and visited the company’s corporate office to claim her prize.