Wawa Brings Back Hoagiefest

Customers can order the same hoagies as Jason and Kylie Kelce.

June 17, 2024

Wawa announced that Wawa Hoagiefest is back. From today, June 17, though Sunday, August 11, hoagies are available for a discount—$5 for a Shorti and $6 for a classic Hoagie—in all Wawa stores and in the Wawa app.

“Hoagiefest is an annual summer tradition that celebrates the role hoagies have in helping make memories for families, whether it’s at graduation parties, beach, concerts and more,” said Jim Morey, chief marketing officer, Wawa. “With the help of Jason and Kylie Kelce, Hoagiefest just got a little more fun thanks to ‘Kelce Classics,’ and hopefully customers get a kick out of ordering hoagies just the way they do!”

This Hoagiefest is giving customers a chance to get their hoagies the same way former Philadelphia Eagles’ center Jason Kelce and Delaware County native Kylie Kelce do.

  • The “Jason.” Italian with mayo, provolone, tomato, banana peppers on a white roll
  • The "Kylie." Honey turkey with American cheese, lettuce, tomato, pickles, banana peppers on a wheat roll

“It’s frickin’ Hoagiefest and we couldn’t be more excited to partner with Wawa on their beloved summer tradition of spreading happiness in Philly and beyond!” said Jason and Kylie Kelce.

In addition to ordering the Kelces’ favorite recipes, customers can visit Wawa’s social media channels on Facebook, Instagram and TikTok from June 20 through June 23 for a chance to win Hoagiefest swag for summer including a towel, bucket hat, koozie and t-shirt.

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