Love’s Travel Stops is expanding its partnership with Naf Naf Middle Eastern Grill with the announcement of three new locations within the company’s travel centers. The new Naf Naf Grills will be in Love’s Travel Stops in Greenville, Virginia; Barstow, California; and a Tennessee location to be announced at a later date.
The Greenville location is set to open in the second quarter, while the other two locations in Barstow and Tennessee plan to open their doors in the fourth quarter.
Naf Naf Grill opened its first location in collaboration with Love’s in November 2020 in Greenup, Illinois. With the three new stores, the total number of Naf Nafs at Love's locations expands to six and also marks Naf Naf's debut in California and Virginia.
"Broadening our collaboration with Naf Naf amplifies the positive momentum we've experienced since joining forces. Their team consistently provides exceptional support across various areas, from design to operations," said Nick Bouse, director of food service for Love's. "Naf Naf's dedication to high-quality food and innovative flavors aligns seamlessly with our offerings. We believe these new locations will elevate customer experience and uphold our commitment to exceptional on-the-go dining."
According to a press release from Naf Naf Grill, the restaurant’s offerings, from pita to savory chicken shawarma and falafel, cater to the evolving preferences of traveling customers, which show an increasing demand for healthier, fresher options on the road. Together, the companies have even worked together to develop grab-and-go offerings along with breakfast.
Love's and Naf Naf stated they are committed to strategically expanding their partnership nationwide in the coming years, with market analysis identifying Tennessee, California, Illinois and beyond as promising growth territories for both brands.
"Love's has played a pivotal role as a key partner in our growing network, extending our brand's reach to thousands of hungry new Naf Naf fans through their travel stops," said Greg Willman, CEO of Naf Naf Grill. "Our partnership is founded on shared brand values and is evolving due to Love's expertise in managing locations. These upcoming stores are poised for success in markets we've identified as ideal for Naf Naf expansion, especially under the management of the forward-thinking innovators on the Love's team."