True North Energy announced the launch of its new truerewards loyalty program and app. According to a press release, “guests now have more ways than ever to save and earn rewards at their favorite truenorth locations.”

“True North is excited to add the truerewards loyalty program to our customer journey,” Bailey Lyden, VP of retail at truenorth convenience stores, said. “This initiative brings tremendous value to our most loyal guests, and it sets us apart in a competitive digital landscape.”

The brand-new rewards program, created with PDI Technologies, offers members an initial savings of 25 cents per gallon on the next fuel purchase after enrollment and five cents per gallon for every $25 spent inside the store.

“The truerewards program is another hallmark in the brand evolution of truenorth stores and True North Energy as a company. We are excited to now have a mobile app as part of our cache of offerings to our guests that reinforces our standard of fast, friendly, clean”, said Kim Strode, marketing coordinator. “This has been a huge effort by the entire team and I’m proud to be a part of what has been created.”

The company also launched new brand assets, designed by Corinne O’Neal at Louisville, Kentucky-based visual communications firm Vivid Impact, that draw attention to truerewards and promote the program both digitally and at each store.

True North Energy said that the new app offers exclusive access to deals, discounts, giveaways and trackable progress in its coffee and fountain drink club. The app, created with Rovertown, includes numerous features, including an integration with Shell Fuel Rewards. Shell Fuel Rewards members can link their account with the app, unlocking stackable savings of at least 10 cents per gallon on everyday fill ups.