ALEXANDRIA, Va.—7-Eleven is launching Valentine’s Day merchandise through its 7Collection line. The collection includes t-shirts with quirky sayings, matching couple’s tees, sweatshirts, a print-at-home-card set and a coffee mug.
Last August, 7-Eleven debuted 7Collection, which offers vintage tees, hats and an assortment of unique memorabilia.
"Over the past 95 years, 7-Eleven has become more than just a convenience store. It's a destination for snacking, a photoshoot backdrop, a music video stage, a haven for car lovers—and an essential staple in our customers' lives," said Marissa Jarratt, 7-Eleven executive vice president and chief marketing officer. "We hope this swag serves as another reminder to our customers that we're always here to help make their day a little more awesome."
Meanwhile, Maverik—Adventure’s First Stop has launched a limited-time Valentine’s Day donut, available starting February 13 while supplies last.
The donut is heart-shaped, raspberry-filled, iced and topped with sprinkles. The special donut will accompany Maverik’s standard collection of preservative-free, fresh pastries and baked goods served throughout the day across all stores in 12 Western states. In partnership with Madbrook, Maverik’s donut partner, the c-store chain regularly features a wide variety of donuts.
Rutter’s recently announced its latest seasonal Spiked Slushie offering, Stronger Than Cupid’s Arrow. The slushie is watermelon flavored and comes in a 20-ounce cup, as well as Rutter’s 64-ounce and 128-ounce party bags.
More than half (52%) of consumers plan to celebrate Valentine’s Day this year, with total consumer spending expected to reach $25.9 billion, up from $23.9 billion in 2022, one of the highest spending years on record, according to the National Retail Federation and Prosper Insights & Analytics. Those aged 35 to 44 will spend the most, allocating $335.71 on average for gifts and other Valentine’s Day items, about $142.91 more than the average consumer celebrating the holiday.
Convenience retailers can find tips for seasonal merchandising in “A Festive Look” in the September 2022 issue of NACS Magazine.