SALT LAKE CITY—Maverik - Adventure’s First Stop is launching an exclusive Rockstar Energy drink flavor while supplies last. Pure Zero Pineapple Mango flavor will debut in all Maverik stores late May.
Pure Zero Pineapple Mango contains 240 mg of caffeine, taurine, B-vitamin and zero sugar with 20 calories per can. Rockstar’s Pineapple Mango refreshment is the newest flavor profile within Rockstar’s zero sugar products that offer more choices for consumers who are increasingly demanding lower sugar options.
“Maverik is in the business of promoting adventure, so we developed an invigorating tropical drink perfect for their active energy enthusiast customers yearning for a taste of summer,” said Sean Bonthuys, PepsiCo senior director of brand marketing, energy portfolio. “Consumer research indicated that Pineapple Mango is a top-performing flavor profile, and zero sugar products are currently driving 60% of energy category growth. With flavor and functionality being the two leading pillars for growth, we know Rockstar Pure Zero Pineapple Mango will be a hit because it has both.”
“Maverik is the hub for energy drinks, selling enough energy drinks per year to fill seven Olympic-size swimming pools,” said Joey Hobson, chief marketing officer, Maverik.
In March, Maverik teamed up with Coca-Cola to bring Maverik fans a limited-edition collector Coke can that celebrates the outdoors and honors Maverik’s adventure spirit. Maverik opened its 400th location in January.